Weekly Must-Have: Marc Jacobs Beauty O!Mega Lash Volumizing Mascara

Weekly Must-Have: Marc Jacobs Beauty O!Mega Lash Volumizing Mascara

We’re always in the market for a new mascara. In fact, we’re always in the market for longer, fuller, lacquered lashes. And when longer, fuller, lacquered lashes come without clumps, smears, smudges, and flakes… well, we’ve found a product worth coveting.

I had never tried any of the Marc Jacobs Beauty products until a few weeks ago when I got my hands – and lashes – on the Marc Jacobs Beauty O!Mega Lash Volumizing Mascara ($26). My first impression was: sleek and minimal packaging. I opened the the applicator to find a fiber-bristled wand and my immediate interest quickly dissipated. I’m a HUGE fan of rubber wands for the sole purpose that they seem to declump in ways the fiber ones cannot. But hey, I’m open to changes. So, I took the plunge and applied mascara first to my lower lashes (as I always do… read why, plus more application tips here), then to my upper ones. Immediately, I noticed that the formula applies so smoothly without clumps (insert prayer emoji here) and coats every single lash with the most magnificent lacquered black paint. As I made my way to my upper lashes, I realized that this formula isn’t just a one trick pony. No, it also lengthens and thickens. As I moved onto my other eye, lower then upper lashes, I didn’t even have to dip the wand back into the tube. There was enough formula on the applicator to completely coat those lashes too. In total awe, I stepped away from the mirror and took a final look at my peepers. Not a single clump (and no need to use a lash separator) and, the kicker, no unwanted smudges or smears on my under eye or brow bone.

But the real formula test would be that evening when I returned home: would I look like a raccoon? Not entirely impossible considering my lashes were as long as spider legs and uber glossy black like Dita Von Teese’s patent leather stilettos.

NOT A FLAKE. NOT A SMUDGE. NOT A SMEAR. I couldn’t believe it. I’m still in shock. How did Marc Jacobs make a formula so perfect that it elongates, volumizes, coats every lash in an incredibly seductive lacquer black… and it doesn’t budge — at all? Well, I don’t pretend to be a scientist but as a beauty expert who tests everything on myself first, I can say that they achieved the impossible — and I love it. In fact, the bristled brush that I hastily prejudged happens to be awesome at getting tight on the lash line and coating each tiny hair with a single wiggle of the wand.

The only caveat: people will certainly suspect that you’re wearing falsies. And, let’s be honest, that’s more of a compliment than a problem.

PRICE TAG: $26 (Buy here).

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Beauty Banter was launched in July of 2006 as a comprehensive beauty blog covering trends, tips and tricks, insider secrets, and weekly must-haves. Beauty Banter has a reputation of being on the cutting edge of emerging trends and product launches so our readers are always the first to know what’s hot and what’s just not.