Trend: The New Red Eyelid

Trend: The New Red Eyelid

Red isn’t a color you’d generally associate with eyes. With lips, yes, crimson is a staple. But eyes? Not so much. Until now: As Imogen Poots, Jennifer Lopez, and Rose Byrne proved at the Met Gala last week, red is the new black — when it comes to shadow shades, that is.

We sat down with Make Up For Ever artist Melanie Inglessis, who imagined the captivating red shadow look for Imogen Poots at the Met 2015, to get the lowdown on this new red eye trend, that doesn’t scream sickly, but rather, sexy and sophisticated.

BB: It’s hard to pull off a red eye in everyday life. What are some tips for making this trend work?
MI: Placement and texture of the product is important. I recommend keeping the red shades below the crease and, instead of powdered eyeshadows, use ones with a creamy texture. A tip to tone down this look is to blend red or orange shades with lighter colors, it’s a great way to soften the look. Another way to do that is to use Make Up For Ever’s Diamond Powder ($25) to blend, soften, and make the color more radiant.

BB: For someone who wants to play with this trend but not go full out, what would you recommend?
Definitely use a texture that is more sheer, like a cream-based shadow or one with shimmer. Another way is to try a lighter version of the color first. Instead of a bright orange, begin with a coral to see how you like wearing strong colors on the eyes, and always apply it only below your crease to keep it wearable.

BB: How can we achieve an easy and wearable summer red eye?
An easy “summer red eye” beauty tip is to apply a single cream color, like Make Up For Ever Aqua Cream Waterproof Cream Color in #8 Red or #9 Coral [these are the actual products used on Imogen, above], all over the eyes with either your finger or a blending brush. Keep the color underneath the crease of the eyes. If you’re going for a more dramatic effect, use the color on the bottom lash line too.

*Finish your red eyelid look with black lashes, bold brows, and a complimenting sheer red lip or a contrasting nude pout.

Editor’s Picks – Other Wearable Reds & Corals To Try:
Shiseido Shimmering Cream Shadow in Konpeito ($25) – A candy rose.
CoverGirl Flamed Out Shadow Pot in Red Hot ($4)- A powdered red.
Tata Harper Skincare Volumizing Lip & Cheek Tint in Very Vivacious ($35)- Yes, this is meant for cheeks and lips but Tata herself put it on my eyelids and it looked fantastic, with a slight glowing, glossy effect.
Becca Beach Tint in Grapefruit ($25) – A pale coral-pink stain made for lips and cheeks, but adds a nice sheen wash of color to eyes too.
Nars The Matte Multiple in Exumas ($39) – A creamy peachy-coral stick that can be used on eyes, lips, and cheeks.

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Beauty Banter was launched in July of 2006 as a comprehensive beauty blog covering trends, tips and tricks, insider secrets, and weekly must-haves. Beauty Banter has a reputation of being on the cutting edge of emerging trends and product launches so our readers are always the first to know what’s hot and what’s just not.