The Brits do it Best

By April 9, 2007 2 Comments

The Brits do it Best

I just received this in an email and after my Boots rave, thought this was worth posting and trying out… After all, I love a good rave!

Breaking Beauty News: Boots Restore & Renew Beauty Serum Sells for Over $130 on eBay–Serum Sold out in the U.K. Available at Target

Boots Restore & Renew Beauty Serum (called No7 Protect & Perfect in the U.K.) is making news in the U.K, where an independent study by the BBC just uncovered that No7 Protect & Perfect’s affect on collagen production is on par with the performance of retinoic-acid or Tretinoin – prescription drugs used to treat severe sun damage of the skin!

The experts, based at the Dermatology Department at the University of Manchester, have been studying Tretinoin for years and they were convinced that no over the counter anti-ageing cream could match its effectiveness. However, they were surprised by the results achieved with the Boots product.

Professor Griffiths, who is Foundation Professor of Dermatology at the University of Manchester, said: “At both basic science and clinical levels Boots No7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-ageing.”

Boots describes the cream as a ‘skin-firming and complexion-brightening serum’. The ingredients include peptides, which have been shown to increase the levels of supporting collagen in the skin, and white lupin extract. This is claimed to reduce the breakdown of collagen by enzymes known as matrix metalloproteinases.

Boots No7 Renew & Restore is sold at Target nationwide for $19.99.


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