Platinum isn’t exactly a new trend – there have been a plethora of notable platinum heads for decades now, perhaps the most famous being Marilyn Monroe – but when Kim Kardashian and Jared Leto (who seriously resembles a young Karl Lagerfeld) both decided to debut new platinum ‘dos on the same day (yesterday at the Balmain show in Paris), platinum is once again on our minds and our lips. So, to those of you debating the change, remember this: platinum requires major maintenance. First and foremost, roots are your enemy, so get super friendly with the bleach (and your colorist). Touchups are constant. This isn’t the ombre, roots-are-cool-and-hipster hair ‘do. Secondly, the makeup you wore as your blonde, brunette, or ginger-haired self isn’t going to cut it with the new platinum shade. This bright yellow-white hue can turn a complexion sickly and sallow, and your everyday hassle-free lashes and brows are likely going to need some serious maintenance too, so be prepared to stock your beauty bag with these essential tools:
Purple Shampoo – I hear it becomes an obsession for those that go platinum: The color correcting shampoos are hair saving. Purple neutralizes the brassiness while keeping color vibrant. Try John Frieda Sheer Blonde Color Renew Tone Correcting Shampoo ($6) TIGI’s sulfate-free version, Catwalk Fashionista Violet Shampoo ($30). And while we’re speaking hair maintenance, bleach will obliterate the hair shaft from roots to ends, so make sure to add a deep conditioning mask bi-weekly, like Kerastase Masque Chroma Captive ($61), specifically designed to preserve color and prevent damage.
The Brow Game – This season’s brow trend is undeniably BIG. But the point of a statement brow isn’t just to be thick, fully, and arched, it’s to make a statement. So, for some, this will mean bleaching the brows entirely (you know, to match your new bleached ‘do), although this is a tough look to pull off so not recommended for all. Rather, try and keep brows on trend by filling them in for fullness but also making them somewhat darker. That whole dark brow / light hair look is still a coveted combination. The trick with the platinum hair and dark brow pairing is to give your brow a more subdued shading, instead of harsh lines and deep, aggressive coloring. So, try a shade that is brown instead of black, one that has a bit more ashiness, instead of brightness, like Dolce & Gabbana’s Shaping Eyebrow Pencil ($45) in Soft Brown or Chestnut, depending on your natural coloring. This is just about the most effortlessly gliding applicator on a pencil that I’ve ever used, which actually draws more like a crayon so it’s more subtle.
Dipped Lashes – There’s nothing more frightening than barely-there lashes (think Tilda Swinton) and a bright white head of hair. So, when going platinum, take your lashes to the colorist too. Dye them dark and, even then, apply highly pigmented, lacquered mascara on the daily. Try Sunday Riley’s The Influencer Extra Volume Glossy Mascara ($30) for thick, coated, black lashes. This will contrast beautifully with your new, lighter hair hue.
Complexion Perfection – Too orange and you’ll look like you belong alongside Snooki on the Jersey Shore. Too pale and you’ll look like you need an ambulance. The trick is to keep your skin either white or pinky-golden. A good rule of thumb is this: Cool skin tones (pink or blue undertones) will be beautifully milky with platinum hair, so stay away from the bronzer entirely and opt, instead, for whitening and brightening powders like Laura Mercier Secret Brightening Powder ($24). If you’re of an olive complexion, like Kim and Gwen Stefani, another notorious platinum master, choose a neutral-to-pink bronzer, as opposed to yellow, with a hint of shimmer to awaken the complexion, like Tarte Amazonian Clay Waterproof Bronzer in Park Avenue Princess ($30).
The Right Red – When it comes to lipsticks, toss the moody, dark cranberries and opt for the bright, bold siren red shades. They’ll instantly liven up your face. Gwen told Elle magazine that she applies “a matte, dry base such as L’Oreal Paris Infallible in Ravishing Red ($8), and then something creamy and moist on top, like MAC Lipglass in Russian Red ($15).” And, apparently, Marilyn’s signature shade wasn’t actually red, but was more of an orange with some red undertones, like Nars Audacious Lipstick in Lana ($32).