Oh, wow, gimme some great brows! Behold, beauties, your perfect arch awaits… and every product you need to achieve that God-given gorgeousness was thought of — and created — by the experts over at Benefit.
Benefit Cosmetics has long been attributed with creating some of our favorite brow products (we’re looking at you, Gimme Brow ($24) and ), but now the entire collection — with some newbie launches — has been reformulated with additional colors added and new, futuristic packaging to boot. Everything you need to give good brow, right here in one collection.
Benefit Cosmetics BROWVO! Conditioning Primer Nutrient Rich Eyebrow Primer ($28) – Like skin, beautiful brows start with a primer. This one conditions hairs and primes the area so that you can create fuller arches. Ideal for those with thin, sparse, patchy, and unruly brows as product will adhere better — and longer — to brows and skin. Definitely a new BB favorite.
Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill ($24) – For those who are brow-filler-novices, this easy-to-use pencil has a slanted tip so that you can effortlessly shape and fill-in brows. The formula touts itself as waterproof with 12-hour wear. Comes in 6 shades, so it’ll work for every brow color.
Benefit Cosmetics Precisely, My Brow Pencil Ultra Fine Shape & Define ($24) – For those more experienced brow filler-iners, this ultra-thin pencil allows you to draw tiny, hair-like strokes. Again, comes in 6 shades with 12-hour wear. This is one of the best brow pencils on the market!
Benefit Cosmetics Ka-BROW! Cream-Gel Eyebrow Color with Brush ($24) – If gel is your fill-in formula of choice, then this is the product for you. This buildable, smudge-proof color comes with a slanted applicator so that you can create natural or dramatic arches… your choice! Comes in 6 shades.
Benefit Cosmetics Brow Zings Tame & Shape Kit ($32) – On-the-go brow kit that includes a powder shade and a tinted wax/ pomade. Use and layer together or wear alone: The wax shapes with hint of tint while the powder gives color and wear to arches. Also comes with a set of mini tweezers and two brushes (one slanted). The duo comes in 6 shades.
Benefit Cosmetics Gimme Brow Volumizing Fiber Gel ($24) – A BB favorite, the new and improved formula (and additional shade) tints, tames, and volumizes brows. The brush-on gel has tiny micro fibers that adhere to skin and hair, creating the illusion of thicker arches. Absolutely one of the best brow products on the market. Now available in 3 shades.
Benefit Cosmetics 3D BROWtones Instant Color Highlights ($24) – Highlights for your brows to add depth… yep. It’s a brow tamer but with bit of gold and bronze shimmer. We prefer Gimme Brow’s tints, but those with thick brows who just need a little contrast will appreciate this product. Comes in two shades to bring soft contrast to darker brows and depth to lighter brows.
Benefit Cosmetics Ready, Set, Brow! 24-Hour Setting Gel ($24) – A clear brow gel always comes in handy, especially if you have a few unruly hairs. This unique applicator has shorter bristles on one side and slightly longer on the other so that you can really control the sculpting that’s going on. Perfect to layer over any of the brow pencil or powder products as it locks in brow color for 24 hours, while providing topnotch hold.
Benefit Cosmetics High Brow Highlight & Lift Pencil ($22) – Highlighting directly under the arches (on the brow bone) is a pro trick that defines the arch while also covering stray hairs that may be growing in (in between waxing, threading, or plucking). This creamy pink shade is universal and adds a bright lift to the area to really define the shape. Obsessed! Comes in a shimmery finish called High Brow Glow ($22), as well.
Shop The Story:
When I first tried Benefit Speed Brow, I actually thought that it was a brow growth serum mixed with a brow gel. How genius! I thought, This is the product I’ve been looking for. I used it diligently for weeks – morning and evening – and I was so impressed with how efficiently it tamed my (seriously) unruly brow hairs.
You can imagine my surprise when I learned that Speed Brow did not actually have any growth serum in it, and it would not make my brows grow to epic Cara Delevingne thickness (is there actually a product that does this and tames brows?). I immediately ceased my evening application… but I did continue using this as my go-to brow gel. That’s how good it is at keeping brow hairs in place. It also provides a hint of tint, which the company touts as an “universal natural looking shade.” Maybe the tint is responsible for making me think my brow were growing to full Brooke Shields circa Blue Lagoon thickness? Regardless, I was hooked.
Here’s the thing about Benefit’s Speed Brow: The applicator is small enough to brush over eyebrows with ease… and without unfortunate mishaps. I have long been a fan of Anastasia’s Tinted Brow Gel but the applicator brush is so large it covers my eyebrows and ends up leaving marks on my brow bone. I still use this gel when I want color that packs a bit more of a punch, but on the whole, Speed Brow has definitely taken its place. Then you have the formula: Lightly tinted with a hold as strong as glue, but without the crunchiness or white flakiness of using a strong-hold hairspray. It literally is the perfect brow gel to tame those pesky hairs… Now, if only it actually did make my brows grow in the process.
PRICE TAG: $18
Thick, sculpted brows are having a moment (make that a few baited moments). And while the current arch trend requires some hefty products to get the look, you don’t have to spend hundreds of dollars to achieve Cara Delevingne eyebrows. In fact, you can buy all of the tools needed to create this season’s filled-in and defined arches for under $10 each! There’s no excuse for spastic brows, so get shaping!
1. Maybelline Brow Drama Sculpting Brow Mascara ($8) – Tinted brow gel is like an eyebrow’s gift from heaven. It both holds brows in place and lightly fills in bare gaps. This is some serious stuff!
2. CoverGirl Professional Natural Lash Mascara in Clear ($5) – This cult-favorite clear mascara keeps brows in place — all day long. The formula rivals pricier competitors like Anastasia’s Clear Brow Gel at $22.
3. e.l.f. Studio Eyebrow Kit ($3) – This duo offers one wax and one powder to combine and create perfectly full arches.
4. Wet n Wild Ultimate Brow Kit, Ash Brown ($4) – If you solely prefer powder, this trio of complimenting colors will have your brows thick and defined in no time.
5. Maybelline ExpertWear Twin Brow & Eye Pencils ($3) – Celebrity makeup artist Robert Sesnek gushed that this is “possibly one of the truest and best blondes out there.” We’re fans of all of their shades and you get 2 pencils for $3… seriously!
6. Revlon Expert Tweezer, Slant Tip ($6) – Every brow needs a decent set of tweezers; stray hairs are a sculpted arches worst nightmare! While Tweezerman’s Ultra Precision Slant Tweezers ($35) are terrific, Revlon’s Expert Tweezer will give you the same slant at a fraction of the price.
7. Nyx Eyebrow Marker ($10) – If pencils, waxes, and powders aren’t your thing, there’s always the ease and precision of filling in your sparse arches with an eyebrow pen. Nyx’s marker works like magic and doesn’t smear or smudge.