Make Up For Ever Ultra HD To Fake A Flawless Complexion
Does a flawless complexion ever go out of style? Answer: NO. But there’s a new trend pummeling through the foundation aisle — barely-there, light-as-air products that provide coverage without any trace of makeup. This seems like a no-brainer, right? Who actually wants their face to look cakey? Ah, no one. But the truth is, creating a formula that actually smoothes and covers without showing signs of product is a lot harder than you’d imagine.
Make Up For Ever has just hit a home run with their latest launch: Make Up For Ever Ultra HD. As a fan of the original HD foundation, I was brimming with excitement to try the updated formula… and it did not disappoint. Here I ask Melanie Inglessis, Make Up For Ever Consulting Pro Artist and celebrity makeup artist who paints the faces of A-list beauties like Olivia Wilde, Kate Hudson, Gwen Stefani, and Cameron Diaz, to give us the low-down on Make Up For Ever Ultra HD Invisible Coverage ($43) and the fantastic new Ultra HD Stick ($43), and when to use which product:
Beauty Banter: What is Ultra HD?
Melanie Inglessis: Ultra HD is the first and only foundation designed for the demands of 4K technology. As technology advances with 4K, the next generation of digital devices will display images with unbelievable detail and clarity. This foundation features uniquely-coated pigments that provide medium to buildable coverage with a lightweight, second-skin effect, which will look completely invisible under the latest, ultra-magnified resolution.
BB: What differences have you noticed while using Ultra HD from the original HD formula?
MI: The Ultra HD formula is a little lighter in texture, goes on smoother and has a more skin-like finish. It’s neither matte nor dewy, but it truly mimics the skin texture and therefor is invisible to the eyes. There are so many more shades available than the original formula – 40 shades to be exact.
BB: What are your recommendations for when to use the Ultra HD liquid versus the Ultra HD stick?
MI: Both formulas are equally fantastic as far as coverage. They are both skin-like and blend onto the skin for perfect coverage. The Ultra HD Liquid Foundation is better if you want to build coverage as it layers well and will still look really natural. The Ultra HD Foundation Stick is great for carrying around and doing touch-ups, and can also work it as a concealer.