Calling All Sud Addicts
As shameful as it may be, I have become a victim of flat, lifeless hair. I partially blame the dry California climate, but it’s something else too… I have major buildup on my scalp (GASP!). It’s as if the shampoos aren’t entirely washing; like the soap is stuck on my scalp! And when you are being “weighed down” by a mass of unwanted gunk, obviously your hair is going to appear limp and lifeless… there’s just no volume if the volume doesn’t start at the roots (duh!).
Now, I want the buildup to go bye-bye, but I also want a sulfate-free shampoo (for a review on why sulfates suck, click HERE). But here’s the thing: most sulfate-free shampoos hardly sud (if at all). This is totally normal because the very ingredient that produces the suds IS sulfates, so removing sulfates removes the sud effect. This does not mean that your hair is not being cleaned properly, but if you’re like me, you’re a creature of habit. And habit leads us to believe that we need those suds for a good, solid, heavy duty cleanse.
Enter Pureology Purify Shampoo. The name says it all: it’s a deep wash, meant to remove excess buildup from the scalp. And Pureology washes plus the suds… and that’s the way I like (and need) my hair to be cleaned.
Of course, curiosity getting the best of me, I had to find out how Pureology is able to accomplish such a feet!
Here’s what PureArtist April Webster had to say:
“There are many “non-sulfate” shampoos available, many in health food stores. They are free from harsh salt based surfactants but they tend not to lather. Unfortunately, most Americans equate cleanliness with the amount of suds that they see. PureOlogy solves this problem by using surfactant derivatives made of corn, sugar and coconut. These are much gentler on the hair and scalp. Also, in PureOlogy’s NanoWorks Shampoo, the luxury ingredient of palm oil is added as an additional surfactant. You may not recognize these ingredients by their chemical names such as Sodium Cocyl Isethionate, Sodium Lauryl Sulfoacetate and several others; just know that they do not contain salt or salt derivatives.”
So, now I’ve merged my two desires: no more scalp buildup (lots of volume) and a sulfate-free shampoo that actually suds!
I love me some clean, volumized hair, sans the sulfates!