Backstage Pass: Issa at London Fashion Week

By September 18, 2012 4 Comments

Backstage Pass: Issa at London Fashion Week



Backstage was chaotic with final looks and orchids being plucked from their stems and placed in updos (more on this in a moment), juxtaposed by the serene and downright pretty faces of the models that were about to strut down the runway. Key Makeup Artist Val Garland, working for L’Oreal, described the inspiration for the look as “1970s St Tropez Glamour Girl, who has stepped out of the jungle but looks gorgeous.” With a thick winged eye, flawless, dewy complexion and a candy colored array of bright lips, the faces, hair (we’ll get to this in a moment) and clothing (bright hues and floral patterns) all came together to create the perfect island getaway girl, equal parts beauty, sophistication and playfulness.

For the makeup, Garland focused on L’Oreal’s coveted BB cream, using it as foundation to create that fresh looking skin. She paired that with a new BB Blush, launching in February, to add a pinch of color to cheeks. But the real color came in the form of the lips, with three different-hued pouts,Rouge Caresse in Impusive Fuschia, Dating Coral and Rebel Red, respectively. L’Oréal Paris Superliner Perfect Slim was used to draw the strong, graphic winged lines, followed by False Lash Flutter Mascara, launching in February.

Hair was led by Malcolm Edwards for L’Oréal Professionnel, a burly man with sleeved arms. When I first ventured backstage, Edwards was barking at one of his assistant that he would not use the flowers with one bulb, only the flowers with two bulbs (being plucked directly from stems, mind you). I found his demeanor ironic – it seems so overbearing, yet he creates such beautiful hair. Edwards inspiration was 1970s sensual glamour. “She’s a typical ISSA girl. Glamorous, chic and sexy. The hair is quite couture with pieces placed quite organically so no models are exactly the same. There was a lot of work that went into this look. Lots of prep. Lots of hair pieces. And lots of patience,” explains Edwards. “I like to challenge myself and I think I nailed it. It’s perfect.” No argument here.

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