Weekly Must-Have: Alterna Caviar CC Cream

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Weekly Must-Have: Alterna Caviar CC Cream

As I’m sure you are all aware, BB and CC creams are all the rage for the face. But now CC Cream is taking its multitasking benefits and moving over to haircare. Alterna’s Caviar CC Cream 10 in 1 Complete Correction is a leave-in hair perfector that gives you 10 benefits in one little tube.

Let me start by saying that I’m a huge fan of multitasking products – tinted moisturizers, lip and cheek stains, BB and CC creams. They save time, money and shelf space. So, when I learned about Alterna’s CC Cream I immediately had high hopes. And this product does not disappoint. It offers moisture, shine, smoothness, softness, UV protection, manageability, strength, heat protection, and light hold (that’s 10!). You can use it on wet hair, just out of the shower, as I do… or you can use it on dry hair as an instant pick-me-upper.

I’m loving this product because summer sun and swim creates serious damage to my strands. I end up having to wash my hair more often than I should and my ends get super knotted. But with a dollop of the CC Cream added from mid shaft to the ends, my hair is easy to comb through and air dries with the perfect amount of bounce, sans the frizz (another bonus from this product). I’ve been applying every day after washing my hair and, so far, I absolutely love the shine and softness that it brings. The other day I added a bit mid afternoon prior to dinner. I wanted to energize my wavy hair. It gave new life to my curls with a manageable hold that wasn’t sticky, greasy or weighty. One caveat, the formula is highly scented, which I’m not too keen on but the benefits far outweigh the fragrance.

Hey, if it’s good enough for Katie Holmes’ hair (she’s an owner of the brand), it’s good enough for me.

PRICE TAG:  $25.00

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  • Jen

    While I don’t doubt that this is a great product for your hair, it seems more like “caviar” is just a buzzword thrown around to entice consumers to buy a certain product. There isn’t really any independent data regarding its effects, and the ingredient “caviar extract” is just as vague.

    If a product uses ‘caviar extract,’ it can mean a variety of things; Aqua Bio Tech ASA’s Aquabeautine XL, for example, is marketed as caviar extract, but it’s actually fluid extracted from fertilized salmon eggs after the fish have hatched, rather than some sort of extraction from real caviar (salt-preserved, unfertilized eggs from sturgeon). There isn’t a set standard in the cosmetics industry for an extract from caviar, so it seems kind of silly that products keep continuing to tout it as a luxury ingredient. If we can’t figure out where it comes from, how can we claim it’s effective?

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About Beauty Banter
Beauty Banter was launched in July of 2006 as a comprehensive beauty blog covering trends, tips and tricks, insider secrets, and weekly must-haves. Beauty Banter has a reputation of being on the cutting edge of emerging trends and product launches so our readers are always the first to know what’s hot and what’s just not.