This spring, Josie Maran and Kiehl’s, two green beauty brands we love, are teaming up with those who grace the catwalk and the red carpet, to create limited edition products that look as great as the eco-chic ingredients they’re made from.
At Josie Maran, the Model Citizens campaign brings together three supermodels – Josie Maran, Angela Lindvall and Petra Nemcova – each with their own limited edition bottle of JM’s signature 100% Pure Argan Oil set ($52, $40 for the oil alone) with 10% of proceeds to benefit each model’s chosen charity.
Maran’s duo includes the Pure Argan oil and Argan lip treatment, and supports Women for Women International, offering aid, education and microloans to women survivors of war in 130 countries around the world.
Describing her bottle’s design, Maran says, “My mother, daughter, friends, and coworkers are all women who inspire, support, and challenge me everyday. To empower each other, to hold each other up and to stand together is how we’ll change the world. I wanted my bottle to capture this powerful message and to reflect this truly important cause.”
Lindvall’s set includes the oil and Bear Naked skin wipes. This set benefits Healthy Child Healthy World, working to reduce the chemicals children are exposed to through environmental education and advocacy.
Her dandelion bottle design, “symbolizes what I would like for the future of our planet: an environment free from toxins and harmful chemicals that grows and exists peacefully, and the promise of hope for the children of the world. From an early age, we’re taught to wish on dandelions and I hope to inspire people to remember to be positive and to always look forward.”
Nemcova’s set includes the limited edition oil and an Argan cheek and lip tint. The charity supported by this set is one she founded, the Happy Hearts Fund. Created to help rebuild schools for children following natural disasters, they’re working in nine countries and have rebuilt over fifty schools, helped the lives of over 30,000 children and close to 350,00 members of the communities where these children live.
Nemcova’s bottle features a girl carrying balloons. “Like the girl in the artwork, I hope all the children that benefit from HHF are uplifted from hardship to a brighter future after natural disaster. That’s what the balloon hearts symbolize to me – a better life for those children. After what they’ve been through, they deserve this and I will always make this a mission of mine.”
In celebration of Earth Day, Kiehl’s has created it’s fourth annual Friends of Kiehl’s Limited Edition Label Art series, with 100% of net proceeds going to Recycling Across America. The Limited Edition Rare Earth Deep Pore Cleansing Masque ($23) is available in four package designs created by Mark Ruffalo, Florence Welch, Rosario Dawson and Spike Lee. The mask is made with fairly-traded Amazonian White Clay.
The $100,000 donation to RAR will help to create 150,000 recycling labels for K-12 schools across the country. RAR reports that “In studies where school districts began using consistent labels, recycling rates increased more than 47%.”
And the recycling efforts don’t stop there. Kiehl’s also offers their customers the Recycle and Be Rewarded Program – by returning empty Kiehl’s bottles and jars to freestanding Kiehl’s stores, they can earn points towards free products. Since 2009, this program has helped recycle over half a million bottles.
The special edition masque can be found at Kiehl’s counters across the country. For the Recycle and Be Rewarded Program, use the Store Locator, here.